Myrna George, President and CEO, South County Tourism Council
The South County Tourism Council is a non-profit organization dedicated to promoting the towns of Charlestown, Coventry, East Greenwich, Exeter, Hopkinton, Narragansett, North Kingstown, Richmond, South Kingstown, West Greenwich, and Westerly as a leisure travel destination. The SCTC’s promotional efforts include publication of a 100-page vacation guide; a year-long advertising campaign directed at our leisure tourism market; targeted sales efforts; public relations strategy; participation in numerous trade shows; and a comprehensive website. (*From website below.)
Not long ago, the RI General Assembly enacted legislation to promote enthusiasm for non-Rhode Islanders to visit the Ocean State. Since 2004, Myrna George has led the South County Tourism Council, an organization charged with just that task.
Tourism success in Rhode Island is attributed to saving RI homeowners nearly $1,300 in taxes each year. With that in mind, Rhode Islanders should become ‘ambassadors for this beautiful state.’ Myrna encouraged everyone to ‘spread the good word…since there is so much to be proud of, and so much to enjoy in our state!’
Once a state representative, Myrna knows a thing or two about integrated marketing campaigns. Her work today is one of ‘campaigning’ for Rhode Island, trying to get more people and more dollars into our state. The South County Tourism Council spent last year over $200,000 in promotional ‘media purchases’ in the New York Times, the Boston Globe, and Yankee Magazine.
The Ocean House in Watch Hill is, per Forbes Magazine, Rhode Island’s stand alone five-star hotel. ‘It’s busy, it’s beautiful, and it’s an amazing destination for those lucky enough to stay there,’ said Myrna.
Several members agreed that we are lucky as Rhode Islanders. We do indeed have a marvelous state to tour, take in, and enjoy. This little state of ours is so rich in vibrant history and tradition, so full of character and life, and it truly is a wonderful home for us, as well as a grand destination for thousands of visitors from elsewhere each year.
Nice work, 'Ambassador' Myrna!